A few weeks ago, I decided to join another marketing program to build my income. The plan is solid, and the opportunity to achieve my goals is there. I’m happy with the program and what it has to offer. Unfortunately, I’m not very happy with my progress. Being new at this particular program, but not new at marketing, I didn’t pay very much attention to the details. In particular, the marketing plan.
Turning Marketing Into an Investment, Not an Expense
I’ve seen my share of advertising and marketing companies that offer nothing of any real value. Unfortunately, when it comes to home-based businesses, there is more than a fair share of nearly worthless programs. Most want to take money out of the pockets of unsuspecting newbies without offering any real value in return.
There are many other programs available to help the newbie grow their business. Often, these programs promise to make them wealthy in a short period of time. Mentoring programs are at the top of the list. There are a few that will actually produce very good results if the new marketer stays with the program long enough. Most simply do not provide quality results.
When it comes to Affiliate Marketing or Network marketing, mentoring programs usually do not help because these are very wide-open programs. These are not Niche markets or even close to being one.
Why Every Dollar in Marketing Must Count
Having to learn most things the hard way, I’ve been religiously sorting through hundreds of emails and clicking the delete button like it was a religion. Because I’ve searched out so many new marketing companies and spent a few dollars with some, they all send a relentless amount of emails.
Not that I am a slow learner or hard to teach new tricks to, although I believe that I am, I was swamped by emails that I had created myself. I was the one who asked for information, and I know what that means. Marketing companies will send information until you are blue in the fa,ce or tell them to stop. In my rush to create a new marketing plan and to delete the emails from companies I wasn’t interested I completely overlooked the fact that not only did my new company have a terrific product with a money-making business plan, they also had a terrific marketing plan. The solution to my problem was right in front of my face, although I couldn’t see it.
Building Long-Term Value Instead of Quick Wins
Most companies that market on the internet through either Affiliate marketing or Network marketing have both a product of value and a marketing plan to help the new person grow their business. Some are of high value and offer a solid marketing plan, while others offer nearly useless plans.
I’ve known this for a long time, but foolishly looked for a better way, my own way, to market the program. Unfortunately,tooo many new Affiliates do the same thing and often waste more time and money than I did. Online advertising and marketing hold many traps that new people can easily fall into if they are not taught correctly from the start. It’s simply too easy to spend large amounts of cash, thinking a fortune will be made.
My suggestion for those who want a profitable home-based business is to go through the program you are affiliated with from front to back and top to bottom. Learn what they offer in marketing programs and apply what they teach. The chances are pretty good that if you’re involved with a successful company that their strategies have worked for others and will work for you as well.
